WORK
TOYOTA
Toyota is one of the largest automobile manufacturers in the world, known for its reliable and innovative vehicles. In addition to the main Toyota brand, the company also has several sub-brands that cater to different markets and consumer needs. TRD their racing wing, Gazoo Racing their street performance brand, as well as the iconic models of Land Cruiser and Tacoma vehicles. Many of these have a storied history and large consumer following and they each have large catalogs of lifestyle and performance merchandise.
CREATIVE DIRECTION
Partnering with Aütomatik, as a creative director for Tiny Giants Co we were approached by Toyota to develop artwork and merchandise concepts for some of their historic sub-brands. I dove deep into Toyota’s 70-year history, pulling visual inspiration from iconic moments and archival materials. By blending vintage design with modern trends, I created refreshed logo mashups and merch concepts that resonate with both longtime fans and new audiences. The result is a collection of apparel and accessories that celebrate Toyota’s heritage while reintroducing these beloved sub-brands to a new generation.
Services Rendered:
Expanded brand expressions
Custom Illustrations
Key Artwork
Merch Designs
Vectorization of Archival Materials
