As the creative director and one of the executive producers behind Tiny Film Fest, I had the chance to shape everything from the ground up. I designed the logotype as a custom typeface based on a grid system of alternating squares and rounded shapes. This created a framework that was both confident yet friendly, a metaphor for the tiny pieces of detail that create such rich a diverse work within the short film format. This concept extended out through layouts, patterns, illustrations and more, and created a visual identity that felt true to the spirit of the festival. I carefully chose colors and selected fonts that resonated with our audience and crafted a clean, easy-to-navigate website that made the films shine. It was important to me that everything felt cohesive, from social media to the site, in our all important inaugural year, while making sure our brand strategy aligned with the heart of the festival.