WORK
SNAPPT
Snappt is a technology company that provides real estate fraud detection solutions, specializing in tenant application screening. By using advanced AI technology, Snappt helps property managers identify fraudulent financial documents, reducing risk and ensuring more reliable tenant selection. Since its inception, Snappt has become the leader in document fraud detection, trusted by 8 out of 10 NMHC property management companies. They have scanned over 8 million documents to date with a 99.8% accuracy rating, proving they are the most reliable and efficient solution for property managers.
CREATIVE DIRECTION
We teamed up with Snappt pretty early on in the company’s journey, which gave us a unique opportunity to shape their brand from the ground up. As the Creative Director, I took the lead in developing a bold and trustworthy brand identity that really captured Snappt’s focus on security and innovation.
For the color palette, I went with a blend of professional and calming tones to communicate trust, while still giving it that sleek, tech-savvy edge. When it came to typography, I made sure the fonts conveyed clarity and precision, mirroring Snappt’s core values of efficiency and simplicity.
Beyond the visual identity, I created comprehensive brand guidelines to ensure everything felt cohesive across both digital and print materials. This included everything from website design elements to marketing assets. My goal was to make sure every touchpoint felt reliable, seamless, and inviting—just like Snappt itself
Services Rendered:
Brand Refresh & Visual Identity
Comprehensive Brand Guidelines
Color Palette & Typography
Custom Icons
Website Design
Collateral Design
Social Media Templates
Brand Consistency Across Assets
Creative Direction Across all Touch-points
Client Relations & Retention
