As someone with a strong ties to his Irish heritage I had the privilege of crafting a completely new brand that reflects the warmth, authenticity, and culture of traditional Irish pubs. I conducted extensive research into the history of brewers and public houses in the late 17th to 18th century and beyond aiming to reflect that heritage while maintaining a modern approach to branding. The color palette is rich and earthy—deep greens, and soft amber tones—reflecting Ireland's cultural colors in a new perspective. I carefully selected typography that marries tradition with a modern edge, while the custom illustrations capture the rustic charm of early printed images. I also created unique beer labels and coasters, each designed to enhance the experience, with intricate details that tell their story with every pour.